underbanked

Parting Thought on the FDIC Study….and 2009

12.21.2009

So you’ve heard me rail on about the unbanked and underbanked for the last couple of weeks and I’m not quite ready to let it go. In addition to outlining the results of the FDIC study, I’d also like to give one final thought on what we as banks do about it.

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The Underbanked – Are we making cross-selling efforts or are they just not working?

12.14.2009
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The FDIC study – take two. In my last post, I focused on the unbanked and some misconceptions about that group. Today I’d like to focus on the underbanked — those households that have a deposit account but rely on non-bank financial services. These are households that are already bank customers but are also using alternative financial services (AFS). The FDIC study provides great insight into what those AFS products are – good information for a bank that’s looking to improve cross-sales to existing clients.

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The FDIC’s New Study on the Un- and Under-banked – Will It Help or Hurt?

12.09.2009
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Last Wednesday, the FDIC released the results of the National Survey of Unbanked and Underbanked Households. The survey found that over 1 in 4 US households are unbanked or underbanked. There have always been outreach efforts by some banks to bring the unbanked into the fold. But as I’ve included unbanked information in my presentations on self-service, I’ve had some comments that these groups are not “good” bank clients so banks don’t see any need to reach out.

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