12.14.2009
The FDIC study – take two. In my last post, I focused on the unbanked and some misconceptions about that group. Today I’d like to focus on the underbanked — those households that have a deposit account but rely on non-bank financial services. These are households that are already bank customers but are also using alternative financial services (AFS). The FDIC study provides great insight into what those AFS products are – good information for a bank that’s looking to improve cross-sales to existing clients.
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12.09.2009
Last Wednesday, the FDIC released the results of the National Survey of Unbanked and Underbanked Households. The survey found that over 1 in 4 US households are unbanked or underbanked. There have always been outreach efforts by some banks to bring the unbanked into the fold. But as I’ve included unbanked information in my presentations on self-service, I’ve had some comments that these groups are not “good” bank clients so banks don’t see any need to reach out.
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