Last Wednesday, the FDIC released the results of the National Survey of Unbanked and Underbanked Households. The survey found that over 1 in 4 US households are unbanked or underbanked. There have always been outreach efforts by some banks to bring the unbanked into the fold. But as I’ve included unbanked information in my presentations on self-service, I’ve had some comments that these groups are not “good” bank clients so banks don’t see any need to reach out.
