11.06.2011
What do grey squirrels and cashless payments have in common? Admittedly, the link isn’t obvious. The grey squirrel, classified as vermin in Northern Europe because it is decimating the population of the native, cute and fluffy red squirrel, is referred to by many as ‘a tree rat with good PR’. The connection is the power of PR (public relations) to generate a message that favours your subject, be it a grey squirrel or the cashless industry.
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10.24.2011
I must admit that I have been saving up a bit some enthusiasm for this Post! Mostly I wanted to have two similar yet different conference experiences behind me. It was my good fortune to attend both the recent 2011 BAI Retail Delivery Show in Chicago and also the 2011 CIFTEE Exhibition in Beijing …. Having attended one major event this year in each region – east and west, one has a natural inclination to compare them. Banking related conferees, shows and seminars.in general, in north america and to a lesser extent in europe, are ….
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