http://countingoncurrency.com/wp/2009/12/14/the-underbanked-%e2%80%93-are-we-making-cross-selling-efforts-or-are-they-just-not-working/ a resource for cash supply chain management professionals Fri, 23 Jul 2010 00:12:16 +0000 hourly 1 http://wordpress.org/?v=abc http://countingoncurrency.com/wp/2009/12/14/the-underbanked-%e2%80%93-are-we-making-cross-selling-efforts-or-are-they-just-not-working/comment-page-1/#comment-183 LessCash Mon, 14 Dec 2009 15:46:39 +0000 http://countingoncurrency.com/wp/?p=1930#comment-183 How much of this behavior is simply a product of industry rising to profit on the ignorance of others? What if your banker actually knew who you were and would help you avoid decisions that would cost you dearly? Imagine a business model based around revenue generated when your customers were growing assets instead of the current models that bleed the most desparate. Is there a place in the market for a Bank that will embrace this customer segment and provide resources to coach them towards better personal finance decisions? I hope so, but I have not seen it yet. Until there is the unbanked and underbanked are going to continue to turn to these non-bank channels because unfortunately it is the only place they can go. How much of this behavior is simply a product of industry rising to profit on the ignorance of others? What if your banker actually knew who you were and would help you avoid decisions that would cost you dearly? Imagine a business model based around revenue generated when your customers were growing assets instead of the current models that bleed the most desparate. Is there a place in the market for a Bank that will embrace this customer segment and provide resources to coach them towards better personal finance decisions? I hope so, but I have not seen it yet. Until there is the unbanked and underbanked are going to continue to turn to these non-bank channels because unfortunately it is the only place they can go.

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